PAWTUCKET – HPG, the licensing arm of Hasbro Inc. (NYSE: HAS), today announced it has signed an agreement for an apparel collection to appear in Steve & Barry’s stores nationwide this spring and fall. The deal includes 12 well-known Hasbro brands, the largest lineup HPG has ever granted a single apparel licensee.
The agreement will result in a range of apparel, including T-shirts, hoodies, casual bottoms, sports hats and outerwear featuring images from the My Little Pony, Mr. Potato Head, Tonka, G.I. Joe and Transformers toy lines, and from the popular games Candyland, Scrabble, Monopoly, Operation, Magic: The Gathering and Dungeons & Dragons.
“It is rare to work with a company that has so many brands that resonate with generations of consumers,” said Andy Todd, president of Steve & Barry’s (www.steveandbarrys.com), a New York-based specialty retailer for men, women and children.
